Adobe's brand is nothing if not for the amazing things our customers do with our products. So it only makes sense that we use the customer's voice to tell our story every chance we can make. This goes for our image library as well. All of the photography that we use in our marketing and advertising is done in a reportage style with real customers working in real environments. It adds a sense of authenticity that you just can't manufacture any other way.

 

For the recent Creative Cloud launch we shot customers in Barcelona, Berlin, and Tokyo. I tend to like to shoot the first customer myself in order to set the tone for the series and validate the shot list. Plus a trip to Barcelona ain't so bad. Here's Vasava, a fantastic design studio in Barcelona.